When i grow up

Photography AL&K – ANNELAURE POTHIN & KRISZTINA GAT | Styling AMY LEONARD | Make Up JOEY CHOY  | Hair ARNO HUMER @PHOTOGRAPHIC INC | Models  NASTYA SITEN @ MODELS1, MARTHA ROSE REDDING @ Select, ALICE GILBERT @ELITE

Special thanks to the GADDO FAMILY

The idea of this shoot was based on the impact media, society and fashion have on young children nowadays and how, as a result, they grow up much sooner than previous generations. This is a tendency we have observed increasingly and which we think is rising due to all the environmental changes. Therefore, children have to take on more responsibility at a younger age and/or due to environmental impact, they tend to look a lot older at a younger age.

In particular in London, we can see three distinct types of women that teenagers try to look like and have showcased the difference of a girl as her natural and very innocent self, transformed to an older version of her.